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Quick summary: Discover how TraceX's farmer profiling feature can revolutionize the agriculture sector by utilizing cutting-edge technology to gather data and provide insights into farming practices. Improve sustainability and productivity with our innovative solution.
There are an estimated 570 million smallholder farms worldwide that play a significant role in food production as well as maintaining the genetic diversity of food supply, mitigating the risks of food insecurity and environmental degradation. Effective farmer onboarding and profiling are fundamental components of modern farm management systems, crucial for ensuring the efficiency, sustainability, and transparency of agricultural operations.
According to FAO, more than 90 % of the farms in the world are family farms and they produce 80% of the food and operate 75% of the land. 72% of lands are less than 2 hectares.
Farmer onboarding facilitates the seamless integration of farmers into digital ecosystems, enabling access to resources, training, and market opportunities. Meanwhile, profiling enables the collection of essential data on farmers’ demographics, land holdings, and farming practices, empowering agricultural stakeholders to tailor support services, implement targeted interventions, and monitor compliance with regulatory standards.
ILO estimates that there are slightly over 1 billion people engaged in agriculture and accounts for approximately 29 % of the workforce. In spite of the growing demand for agricultural production to feed the world population, this number is declining. These smallholder farmers are the most important contributors to global food production.
Farmer profiling is the process of collecting farmer data, the details of their farms and the practices which could include information like their personal details, farm location and size, crops grown, input usage and financial data. Farmer profiling gives a detailed picture of each farmer’s operation and forms a very important constituent of Farm management software.
Smallholder farmers need trade and financial services to increase their production and their incomes. The design and development of these services especially in technicalities require mash-up of data at the farm level. The FPOs whom these farmers are normally associated with also require farmer and farm level data for appropriate advocacy activities. Finally the policy makers at regional and national level also need information about the agriculture activities, the challenges faced and the outputs to take informed decisions that support the smallholder farmers.
To address these needs, an approach towards building farmer profile platforms and database with an aggregation of farm level and farmer data is mandatory. While various agribusinesses, FPOs, cooperatives and governments have engaged in setting up such platforms, a uniform approach with a standardized set of information is missing. This lack of homogeneity can prove to be a potential challenge for aggregation and mash-up of information.
Collecting and managing farmer data is a challenging task especially in rural areas where access to technology is limited and there are data privacy concerns. Farmers may be reluctant to share data and may have a limited understanding of data privacy laws and regulations. Hence obtaining consent from farmers before collecting their data, implementing data encryption and ensuring that data is accessible to authorized personnel is important.
Farmers in rural areas may not have access to technology infrastructure which can be solved by providing smartphones with pre-installed apps or setting up community based wi-fi networks. Training and support programs also help farmers to use these technologies effectively.
There could be lack of standardization in collecting farmer data using different tools and methods which can be standardized for collecting uniform set of data making it easier to compare across different farms and regions. Data analytics can further add value by aiding in decision making.
Farmer profiling is a resource-intensive process, requiring investments in technology, personnel and infrastructure. Partnering with NGOs, private sector organizations and government agencies help overcome these limitations.
A Farmer profiling feature is an enabler for farmer-centric information. Some of the information systems that help farmers are:
Agronomy services from pre-harvest to post -harvest helps farmers to extract the greatest value from their assets. It helps them to address issues on disease and pest management.
Market linkages and getting a premium price for their produce is important.
Access to finance and subsidy is essential to support farmers.
FPOs need to know who their members are in order to efficiently manage operations.
All this will areas stand to benefit from access to farmer profile information which provides tailored and targeted information about them.
The process of farmer profiling involves collecting data through surveys or interviews with farmers. The data is then analysed to identify trends that can be used to inform decision making and interventions.
This includes Farmer name, age, gender, address, ids, education level, household composition.
Phone numbers, emails, social networks.
Farm size, Type of land if it is irrigated or rainfed and the tenure whether it is rented or owned.
GPS coordinates
Type of crops grown, Planting and harvesting details, Yield levels
Types and quantities of inputs used like seeds, fertilizers and pesticides.
The types and numbers of livestock raised.
Farmer income, expenses and Access to credit, Bank details
The data is normally inputted via mobile applications which are normally user friendly and multilingual to facilitate easy entry.
TraceX mobile app is user friendly, multilingual and works in offline mode.
SaaS platforms can create powerful farmer profiling tools that can help improve agriculture practices and support sustainable farming. Mobile apps can be used to collect data on farmers and their farming practices. These apps can be customized to collect the various data points and create a comprehensive farmer profile. Blockchain technology creates a secure and decentralized database of farmer profiles which can be accessed by multiple stakeholders like government agencies, NGOs, and financial institutions.to help improve agriculture practices.
TraceX’s onboarding module collects an exhaustive set of data on farmers, thereby supporting sustainable farming which is good for the farmer and the planet. There are a number of benefits derived with these farm management solutions.
Agribusinesses leverage TraceX to profile farmers based on socio-economic factors, educational background, and other custom attributes.
This information is seamlessly linked and mapped with external ERP applications, providing holistic insights into farmer demographics and characteristics.
TraceX’s reporting features empower agribusinesses to generate detailed reports on socio-economic impact, educational backgrounds, and overall sustainability performance of farms.
These reports serve as valuable tools for assessing the effectiveness of sustainability initiatives and making data-driven decisions.
To uphold ethical and legal standards, TraceX enforces age restrictions to prevent child labor in farming activities.
Farmers are required to validate the age of individuals involved in farm activities, ensuring compliance with regulatory requirements.
TraceX integrates Aadhaar verification for Know Your Customer (KYC) validations, ensuring accurate identification of farmers and a secure onboarding process.
This feature enhances the authenticity of farmer profiles and mitigates the risk of identity fraud.
Agribusinesses utilize custom verification tags such as “Bank Verified” and “Animal Welfare Farmers” to highlight specific attributes associated with farmers.
These tags enhance transparency and trust by providing stakeholders with relevant information about farmer credentials and practices.
TraceX facilitates the efficient management of extensive farmer networks through its bulk import feature.
This feature simplifies the onboarding process and enables seamless data updates, saving time and resources for agribusinesses.
The system generates custom farmer IDs and ID cards, streamlining farmer identification during agribusiness activities, events, and engagements.
This ensures easy access to farmer information and enhances security measures within the supply chain.
Agribusinesses create and manage agreements with farmers using TraceX, outlining sustainability practices, resource usage limits, and carbon management goals.
These agreements serve as contracts that formalize the relationship between agribusinesses and farmers, setting clear expectations and responsibilities.
TraceX establishes business rules aligned with agreements to ensure adherence to sustainability practices.
Violations of these rules trigger alerts for timely intervention, allowing agribusinesses to address issues promptly and maintain compliance.
The maker/checker workflow in TraceX enables agribusinesses to track the entire lifecycle of agreements, from creation to approval and execution.
This workflow enhances transparency and accountability by documenting each stage of the agreement process and facilitating seamless collaboration between stakeholders.
The farmer can login selecting his local language and access the app with ease in offline mode.
Farmer once registered gets an OTP for confirmation on being registered, thereby validating his identity.
Farmers get SMS on their phones alerting the activities due from their side, which helps them to manage their crops and harvests.
The crops grown are mapped into the relevant farm plots which help farmers to track the practices of crop growth.
Farmers have access to the set of packages of practices and also information on soil health on their farms.
Farm plots can be configured for satellite integration wherever applicable.
Farmer profiling involves collecting data on individual farmers to gain insights into their farming practices, preferences and challenges. The information gathered through profiling improves farm management practices to a great extent.
By leveraging the benefits of farmer profiling, farmers can improve farm management practices, promote sustainability and drive innovation in agriculture. It provides farmers with valuable insights into their operations such as crop yields, resource use and production practices. They can optimize their resource use, reduce costs and improve profitability. It also helps farmers to prove their credit worthiness to secure finance credits.
