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Streamlining Farmer Identification with Custom Farmer IDs for an Organic Agribusiness

An organic agribusiness operating across multiple regions sought to optimize its farmer engagement processes. With a growing network of smallholder farmers, the company faced challenges in securely and efficiently managing farmer identification during activities such as field visits, training sessions, and organic certification audits. To overcome these challenges, the agribusiness adopted TraceX’s Custom Farmer IDs feature, enabling seamless identification and streamlined operations. 

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custom id, Farmer Identification with Custom Farmer IDs for an Organic Agribusiness, Farmer Identification with Custom Farmer IDs

About the Company

Organic India is a multi-national company which produces certified organic herbal and ayurvedic health products. The company is known for their line of organically grown Tulsi infusions which are sold in India, US, Canada and UK. The company works with thousands of smallholder farmers to cultivate acres of sustainable organic farmland. 

Region

India

Use Case

Digitization of Farm practices, crop management, streamline procurement and validate product quality  

Features Used

  • Farmer Profiling 
  • Farm and Crop Management 
  • Input Distribution 
  • Approved Farmer Lists 
  • Procurement and GRN 
  • Weighing Scale Integration 

Challenges

  • Inefficient Farmer Identification Process: 
    The agribusiness relied on manual records, which were prone to errors and inefficiencies during large-scale events and audits. 
  • Security and Traceability Risks: 
    A lack of robust farmer identification mechanisms increased risks related to fraud and traceability gaps in the supply chain. 
  • Time-Intensive Engagements: 
    Identifying and validating farmer credentials during activities consumed significant time, delaying operations and impacting productivity. 
  • Strengthening Farmer Relationships: 
    Building trust and fostering better communication with farmers was challenging without a systematic approach to profiling. 

Solutions

TraceX introduced its Custom Farmer IDs feature, tailored to the agribusiness’s specific needs.

custom id, Farmer Identification with Custom Farmer IDs for an Organic Agribusiness, Farmer Identification with Custom Farmer IDs

Key Features of Walk and Plot:

1. Custom ID Generation: 

  • Unique farmer IDs were generated for each registered farmer, including essential information such as name, region, and organic certification status. 
  • These IDs were customized to reflect the branding of the agribusiness. 

2. ID Card Distribution: 

  • Physical ID cards were distributed to farmers for easy identification during events, training programs, and audits. 

3. Digital Farmer Profiles: 

  • Farmer IDs were linked to comprehensive digital profiles within the TraceX platform, providing instant access to details such as organic certifications, training participation, and production history. 

4. Integration with Supply Chain Systems: 

  • The farmer IDs were seamlessly integrated with the company’s traceability and supply chain systems, ensuring secure operations and accurate record-keeping. 

Implementation

Farmer Registration: 
The agribusiness onboarded its farmer network onto the TraceX platform, capturing detailed information such as farm location, crop type, and organic certification details. 

ID Card Design and Distribution: 
Custom ID cards were designed with the agribusiness’s branding and distributed to farmers during regional onboarding sessions. 

System Integration: 
The IDs were integrated with the agribusiness’s traceability system, enabling real-time verification of farmer credentials. 

Training and Awareness: 
Farmers were trained on the benefits and usage of the IDs, fostering trust and collaboration within the network. 

Result

Enhanced Operational Efficiency: 

  • Identification during events, training sessions, and audits was streamlined, reducing time spent on manual verification by 60%. 

Improved Security and Traceability: 

  • The unique farmer IDs mitigated risks of identity fraud and enhanced the traceability of organic products. 

Stronger Farmer Relationships: 

  • Farmers appreciated the recognition and professionalism brought by the ID cards, fostering a sense of belonging within the agribusiness’s network. 

Compliance with Organic Certification Requirements: 

  1. Accurate farmer identification ensured seamless organic certification audits, reinforcing the agribusiness’s commitment to ethical practices. 

Brand Strengthening: 

  • Custom-branded ID cards served as a visual representation of the company’s investment in its farmer network, boosting trust among stakeholders and consumers. 

Key Takeaways

  • Custom farmer IDs provide a scalable solution for managing large farmer networks securely and efficiently. 
  • Integrating ID systems with supply chain operations enhances traceability and minimizes operational risks. 
  • Recognizing farmers through personalized IDs fosters stronger relationships and boosts morale. 

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