Contact: +91 99725 24322 |
Menu
Menu
In an era where food safety, sustainability, and consumer trust are under scrutiny, a leading Retail Supermarket partnered with GS1 to bring traceability to the forefront of the chicken value chain. The goal? To create a farm-to-fork traceability system that not only meets global compliance standards but also enhances transparency, boosts operational efficiency, and builds lasting trust with consumers.
The Meat Traceability Project set out to track every critical event—from broiler farms to store shelves—creating a single source of truth for all stakeholders.
GS1, a global leader in developing and maintaining supply chain standards. GS1 India is partnering with India’s leading online grocery platform, to implement a meat traceability solution
India- Karnataka
Farm to Fork Traceability to meet Global Compliance using Traceability Platform
Despite the push for transparency, the poultry supply chain is often fragmented. The project faced several key challenges:
To address these challenges, the Meat Traceability Project implemented a comprehensive digital traceability platform that captured and consolidated data across every node in the chicken value chain:
At the Broiler Farm:
During Slaughtering:
In Butchery:
Across Distribution Centres:
At the Store:
GS1 Compliance:
Explore our Traceability Platform
The rollout delivered measurable improvements across the supply chain:
