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TraceX Technologies partners with TechnoServe to implement end-to-end digital traceability solutions for coffee produced by 3500 farmers in the Araku Valley. This initiative provides transparency, streamlines data management, and ensures adherence to ethical and sustainable practices.
TechnoServe is a non-profit organization that works for the upliftment of these farmers from the dire straits of poverty. Working across countries, TechnoServe links people, information, and capital ensuring prosperity and wellbeing of all communities.
In the Araku valley of Andhra Pradesh, TechnoServe works with 9 mandals associated with FPOs. TechnoServe gives farmers agronomy training, manages post-harvest to increase coffee productivity, and provides the necessary market linkages.
The 9 FPOs have about 500 farmers each and across 355 villages, there are 3500 farmers who are being benefitted by this venture.
Foundation/Non- Profit
India
Consumer Trust and Transparency & Improved Farmer Efficiency
Sandesh Deranna, Crop Lead- Coffee Value Chain, TechnoServe, said, “We are always on the lookout for digital tools that will help farmers improve their incomes and build a better future for themselves. TraceX was exactly the solution we were looking for. Through their blockchain-enabled traceability platform, TraceX empowers farmers by giving them more visibility, improving efficiency and profitability, building trust and transparency, leading to a better connect with the end consumers.”
Smallholder farmers need to improve their incomes and get visibility in the markets to have a competitive edge and sustain a decent standard of living. 2 billion people globally depend on 570 million smallholder and family farms for their livelihood.
98 % of coffee producing farmers in India are smallholder farmers who own less than 2 acres of land.
TechnoServe is a non-profit organization that works for the upliftment of these farmers from the dire straits of poverty. Working across countries, TechnoServe links people, information, and capital ensuring prosperity and wellbeing of all communities.
Nestled in the lush green forests of the Eastern ghats, amidst cascading splendors and sprawling plantations is our Araku valley, the Ooty of Andhra Pradesh. Do you know that Araku valley boasts of growing the first sustainable coffee brand by Indian tribal farmers?
In the Araku valley of Andhra Pradesh, TechnoServe works with 9 mandals associated with FPOs. TechnoServe gives farmers agronomy training, manages post-harvest to increase coffee productivity, and provides the necessary market linkages. The 9 FPOs have about 500 farmers each and across 355 villages, there are 3500 farmers who are being benefitted by this venture.
Araku is a non-traditional region quite unlike the Coorg and Chikamagalur belts of Karnataka that produces specialty coffees. The Araku region has a number of smallholder farmers producing fewer volumes of their produce, resulting in less productivity overall. Aggregation helps to bring together larger quantities of production thereby scaling the economic viabilities of storage, transport, and processing. The formation of FPOs is critical to achieving this aggregation.
Consistency in every coffee cup is a challenge. Geography, climate, soil fertility, and humidity are a few of the dependencies on crop yield. The necessity to follow a set of agronomic practices is essential to determine the quality attributes.
Easy data recording and access to information bring transparency to a food ecosystem. The managing of this data on paper is cumbersome and inaccurate.
Traceability and Sustainability are growing demands of Supply chain operations.
The validity of organic certifications is questionable and needs to be proved. Data has to be captured in real-time accurately and shared with the regulators and concerned authorities.
Specialty coffee is a brand that needs authentication and verification from consumers. Consumers love to hear the product’s sustainable stories from the bean to the cup to be assured of trust and safety.
Experience the fascinating traceability journey of Araku coffee beans! Watch our exclusive video to witness how TraceX technology revolutionizes the coffee supply chain, ensuring transparency from farm to cup.
The TraceX app facilitates seamless onboarding of farmers, FPOs, and stakeholders, supporting multiple languages and offline functionality to ensure smooth data entry and collaboration, even in remote areas.
The geospatial farm management feature enables precise mapping and efficient management of farmland, allowing farmers to make data-driven decisions on crop planning, resource allocation, and land use optimization.
The crop database, combined with predefined packages of best practices, equips farmers with essential knowledge and guidance to enhance crop quality and yield, promoting sustainable agricultural practices.
Streamlined workflows provide real-time insights into harvest progress and procurement activities, enabling farmers and Farmer Producer Organizations (FPOs) to make timely decisions and optimize their operations for improved efficiency and productivity.
Efficiently tracks and manages lots throughout the supply chain, enhancing inventory management and overall supply chain efficiency by ensuring traceability and reducing operational bottlenecks.
QR code integration assigns a unique digital identity to each product, enabling consumers to trace its journey from farm to cup and fostering transparency and trust in its authenticity and ethical sourcing practices.
Empowerment through Technology: Tracex solutions empower farmers and Farmer Producer Organizations (FPOs) with user-friendly, offline-enabled apps, geospatial farm management tools, and crop databases, enhancing their ability to make informed decisions and optimize agricultural practices. | |
Collaborative Platform: Tracex facilitates stakeholder onboarding onto a common platform, promoting collaboration, data exchange, and transparency among farmers, FPOs, and other relevant entities. | |
Optimized Supply Chain: By streamlining processes, implementing batch management, and leveraging blockchain traceability, Tracex optimizes the coffee supply chain, improving inventory management, compliance, and transparency while addressing food safety and fraud concerns. | |
Enhanced Consumer Trust: Tracex’s digital product identity feature, coupled with QR code integration, enables consumers to trace the journey of their coffee from farm to cup, fostering transparency and trust in the product’s authenticity and ethical sourcing practices. | |
Compliance Assurance: Tracex ensures compliance with regulatory standards through certificate authentication and adherence to predefined Package of Practices, mitigating the risk of fraudulent claims and promoting sustainable agricultural practices. | |
Promotes Sustainability: By facilitating the authentication of certificates and fostering compliance with ethical sourcing standards, Tracex enables the coffee industry to embrace sustainability as a core principle, thereby safeguarding the environment, supporting local communities, and meeting the growing demand for ethically sourced products. | |
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