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How a Leading Potato value chain player Ensures End-to-End Potato Supply Chain Traceability with TraceX

A leading food manufacturer with a 70% export market (Gulf & West) and 30% domestic market sought a digital agriculture platform to ensure supply chain transparency and traceability. By leveraging blockchain technology, they achieved end-to-end tracking from seed input to harvest, processing, and distribution, enhancing efficiency, compliance, and trust.  

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End-to-End Potato Supply Chain Traceability, End-to-End Potato Supply Chain, End-to-End Potato Traceability

About the Company

The Company is a food manufacturer based out of Ahmedabad. They are into Potato Value Chain from last 1 year which includes 70% of Export Market (Gulf and West side) i.e. French fries and 30% Domestic Market. They procure potato only of the finest seed variety, raw materials sourced from reputable suppliers, and our production processes are rigorously controlled and monitored to ensure consistency and purity. They pride on commitment to customer satisfaction.  

Industry

Food Manufacturer 

Region

India

Use Case

End to End Potato Supply Chain Traceability 

Features Used

  • Farmer Master 
  • Crop Management 
  • Input Distribution 
  • Inventory Management 
  • Harvest Planning 
  • Procurement 

Challenge 

  • Lack of real-time supply chain visibility – Tracking seed input distribution, crop planning, and farm activities was a manual and time-consuming process. 
  • Compliance & Export Market Requirements – Meeting global food safety standards for French fries exports required comprehensive pre- and post-harvest traceability. 
  • Farmer & Farm Management Issues – Managing multiple farmers, farms, and crop activities across a wide geographical area made it challenging to ensure quality consistency. 
  • Post-Harvest Tracking Gaps – Inability to digitally trace harvested potatoes through processing, impacting customer trust and regulatory compliance. 

Solution

To address these challenges, the company partnered with TraceX to implement a blockchain-powered digital agriculture platform for supply chain traceability and transparency. 

End-to-End Potato Supply Chain Traceability, End-to-End Potato Supply Chain, End-to-End Potato Traceability

Pre-Harvest Management with Digital Monitoring

  • Seed Input Distribution Tracking – Ensured only high-quality seed varieties were used, enabling batch-level traceability from farm to processing. 
  • Crop Planning & Monitoring – Enabled real-time farm data collection through mobile & web applications for better decision-making. 
  • Farmer & Farm Data Management – Digitized farmer records, farm locations, and crop activities, creating an end-to-end traceability system. 

Post-Harvest, Processing & Procurement Traceability

  • Harvest Tracking – Linked harvested potatoes to their respective farms and quality checks, ensuring batch-level traceability. 
  •  Procurement Transparency – Digitally recorded potato sourcing, supplier verification, and contract management to ensure consistent quality and compliance. 
  •  Processing & Quality Assurance – Tracked production processes and quality control measures to maintain French fries export standards. 
  •  Blockchain-Powered Transparency – Ensured tamper-proof, immutable records, strengthening trust with export buyers and domestic distributors. 

Explore our Farm Management Platform 

Results

  • 100% End-to-End Traceability – Full visibility from seed distribution to processed potato products. 
  •  Compliance with Export Market Standards – Ensured seamless certification & compliance for Gulf and Western markets. 
  •  Reduction in Manual Errors – Automated supply chain tracking, minimizing human intervention and inconsistencies. 
  •  Real-Time Supply Chain Insights – Helped optimize procurement, logistics, and farmer engagement. 
  • Increased Buyer & Consumer Trust – Enhanced brand credibility and market positioning with verifiable sustainability claims.

Key Takeaways

  • Blockchain-based traceability ensures tamper-proof food supply chain records, boosting export credibility.
  • Digital farm & crop monitoring enables efficient pre- and post-harvest management.
  • Real-time supply chain transparency strengthens compliance with global food safety standards.
  • Automated data collection optimizes farm inputs, reduces inefficiencies, and ensures consistent product quality. 

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