Agribusinesses worldwide face growing pressure to ensure traceability, sustainability, and regulatory compliance while managing thousands of smallholder farmers. Manual farmer verification processes, scattered data, and lack of visibility have made compliance with regulations like EUDR (EU Deforestation Regulation), FSMA (Food Safety Modernization Act), and ESG sustainability standards increasingly difficult.
To address these challenges, several agribusinesses adopted TraceX’s Real-Time Farmer Verification & Land Coverage Tracking Dashboard, streamlining compliance, enhancing traceability, and optimizing field operations.
VST Industries Ltd aims to implement Traceability throughout their organization, from sowing/plantation to tobacco leaf export. They seek to manage their farmers, farmlands, field technicians, and tobacco procurement comprehensively. Currently, they utilize Grower Management System & Farmer Procurement System, which they intend to replace with TraceX’ssolution. This application will serve as both a farmer management system and procurement & processing system for tobacco, establishing a unified source of truth for their produce.
Industry
Agribusiness
Region
India
Use Case
Tracking of Sustainable Practices
Streamlined Procurement Workflows
Features Used
Hierarchical Setup and Role Management
Grower Management
Leaf Tobacco Farmer Workflow
Procurement Process Software
Ajay Chaudhary, Head of Digital Transformation at VST says,” I appreciate how TraceX tackles the entire challenge of sustainable tobacco production, from environmental and labour standards compliance to digital solutions and procurement workflows. It’s a comprehensive solution that addresses all the pain points.”
The Challenge: Gaps in Farmer Verification & Land Coverage Visibility
Lack of Visibility in Farmer Networks
No centralized system to track verified and unverified farmers.
Difficulty in identifying compliance risks due to incomplete farmer data.
Manual, Paper-Based Verification Processes
Farmer registration and land validation require physical visits, paperwork, and manual GPS tracking.
Long delays in verification slow down sourcing and compliance checks.
Regulatory Non-Compliance Risks
EUDR and FSMA compliance require precise farm location data, but manual methods are unreliable.
Without accurate land coverage tracking, businesses risk rejected shipments, regulatory fines, and supply chain disruptions.
Difficulty in Proving Sustainability & Ethical Sourcing
No clear visibility into deforestation-free sourcing.
Need a way to document responsible land use and fair trade practices for audits and certifications.
Solution Needed: A real-time digital platform to automate farmer verification, track land coverage, and ensure compliance without delays or errors.
The Solution: TraceX’s Real-Time Farmer Verification Dashboard
TraceX’s Farmer Verification Dashboard provided agribusinesses, cooperatives, and sustainability managers with an automated, real-time view of farmer verification, land coverage, and pending approvals.
Key Features & Benefits for Agribusinesses:
Instant Farmer Verification & GPS-Tagged Farms
Displays total farmers in the system—categorized as Verified vs. Unverified.
Verified farmers completed GPS mapping, compliance checks, and documentation, ensuring full traceability.
Pending verifications prioritized for field teams, reducing delays.
Total Land Coverage & Geo-Tagging
Tracks the geographical footprint of all registered farms, ensuring sourcing transparency.
Geo-tagged farm data meets EUDR, FSMA, and ESG reporting standards.
Helps prevent deforestation risks by identifying high-risk sourcing areas.
Real-Time Alerts on Pending Verifications
Field officers and procurement teams receive real-time updates on farms needing verification.
Prioritizes geo-tagging, sustainability assessments, and compliance documentation approvals.
Ensures Compliance with EUDR & FSMA
Provides instant digital records of farmer verification and land coverage.
Reduces the risk of rejected shipments, penalties, and reputational damage.
Improves Supply Chain Transparency
Businesses gain full visibility of their supplier network, strengthening trust with regulators, retailers, and consumers.