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A global leader in high-performance tire manufacturing, sources natural rubber (HS 4001) from plantations across India and Southeast Asia. With an expanding customer base in Europe, the company exports a significant portion of its finished tires (HS 4011) to the EU market.
EU Deforestation Regulation (EUDR) demands proof — not promises — that every gram of natural rubber comes from deforestation-free land. For this Company, compliance wasn’t just a legal formality. It was the key to keeping the EU market open.
A tire manufacturing company with a global presence, this organization serves markets across Europe, the Americas, and Asia, focusing on agricultural, industrial, and multipurpose tires. Operating multiple production facilities, it produces thousands of tires daily, emphasizing innovation, performance, and customer satisfaction
Tire Processor
India
EUDR Compliance for Natural Rubber
Until now, the company relied on paper-based sourcing declarations and supplier assurances. But under the EUDR, that’s no longer enough.
As the operator placing the tires on the EU market, Company now had to:
And failure to comply?
For a company dealing with hundreds of suppliers, manual tracking isn’t just inefficient—it is a liability.
The tire company partnered with TraceX, to implement a digital traceability platform built for EUDR compliance and agri-commodity sourcing.
