How TechnoServe’s Collaboration is Revolutionizing India’s Dairy Industry

TechnoServe is a prominent nonprofit organization dedicated to alleviating poverty by leveraging the power of the private sector. It supports individuals in the developing world to enhance their farms, businesses, and industries, thereby fostering economic growth and sustainable developmentOne notable initiative is in the dairy value chain which involves dairy partners working across Tamil Nadu, Maharashtra, and Uttar Pradesh, to improve the dairy industry and its associated benefits.

dairy traceability, dairy supply chain, dairy traceability case study

About the Company

This project is a collaborative effort between 2 enterprises and 3 dairy partners spread across different states in India, aimed at empowering women dairy farmers and enhancing animal welfare standards within the dairy sector. The initiative focuses on strengthening milk traceability systems to ensure the procurement of quality milk while also building the capacity of farmers and entrepreneurs to drive sustainable dairy development. Through these efforts, the project strives to create a more inclusive and resilient dairy ecosystem that benefits both farmers and consumers alike. 

Industry

Foundation – Non Profit Organization 

Region

India- Tamil Nadu, Maharashtra, Uttar Pradesh 

Use Case

Strengthening milk traceability with an objective covering animal welfare and women empowerment 

Features Used

  • Hierarchy and Role Management 
  • Farmer Onboarding 
  • Dairy Master 
  • Dashboarding & Reporting 
  • API Integrations 

India stands as a global leader in milk production, contributing significantly to the world’s dairy supply. The sector is a cornerstone of the rural economy, providing livelihoods to millions and ensuring food security. From empowering farmers to fuelling economic growth, the dairy industry plays a pivotal role in India’s development story. 

Challenges

  • Sector fragmentation: India’s dairy sector is largely unorganized, with numerous small-scale farmers and informal traders, posing challenges related to quality control and market access. 
  • Low milk productivity: India’s dairy sector struggles with below-average milk productivity per animal due to factors like subpar breed quality, inadequate nutrition, and limited access to quality breeding services. 
  • Quality and safety issues: Consistently ensuring milk quality and safety is a challenge due to contamination risks, hygiene lapses, and limited testing facilities, raising concerns about adulteration. 
  • Animal welfare compliance: Ensuring animal welfare standards across the dairy sector poses significant challenges. Factors such as inadequate infrastructure for housing and healthcare, limited access to veterinary services, and the lack of awareness among farmers about proper animal care practices contribute to difficulties in ensuring compliance with animal welfare regulations. 
  • Hierarchical complexity: The dairy sector often operates with multiple hierarchical levels, including farmers, cooperatives, processors, distributors, and retailers. This complexity can lead to communication gaps, decision-making delays, and coordination challenges, hindering the efficiency of the supply chain and overall sectoral growth. 
  • Climate change impacts: Climate change presents challenges like altered rainfall patterns and increased heat stress on animals, necessitating adaptation measures and sustainable practices. 
  • Challenges in women empowerment: Despite efforts to empower women in the dairy sector, various challenges persist. These include limited access to resources such as land, finance, and training, as well as cultural and societal norms that restrict women’s participation in decision-making and leadership roles within dairy farming communities.

Solutions Offered by TraceX

Hierarchy, User Levels and Role Configuration 

 

TraceX streamlines organizational hierarchy, user levels, and role configurations to optimize operational efficiency and ensure seamless collaboration within the system. Through intuitive user interface design and customizable features, TraceX allows administrators to define hierarchical structures tailored to their organization’s specific needs. This includes setting up user levels with distinct roles and permissions, enabling granular control over access to sensitive information and functionalities.  

 

Farmer Onboarding 

 

Dairy Farmer Onboarding is a feature in TraceX designed to streamline the process of integrating dairy farmers into the system. Through this feature, farmers undergo comprehensive profiling, where detailed information such as their  personal details, farm IDs, pour IDs, and associated  Bulk Milk Chiller (BMC) details are recorded. Additionally, the system categorizes farmers based on their adherence to animal welfare practices, distinguishing between those compliant with welfare standards and those who are not.  

 

Process Workflow 

 

The dairy operations begin at the grassroots level with individual farmers supplying milk to Bulk Milk Chillers (BMCs) located within their respective villages. At these centers, milk undergoes rigorous quality testing to ensure compliance with established standards BMCs play a crucial role in maintaining milk quality and ensuring efficient storage and transportation. Following thorough testing at BMCs, the milk is forwarded to the Factory Raw Milk Reception Dock (FRMRD) located at the factory site. 

 

Outward route vehicles facilitate the transportation of milk from BMCs  to the factory, ensuring safe and hygienic delivery. These vehicles are equipped with insulated compartments to preserve milk quality during transit. Additionally, quality inspectors conduct final tests before the milk is accepted for processing. 

 

Throughout this process, various key callouts shape the dairy operations, including the association of farmers with multiple BMCs, the optimization of collection routes to serve multiple BMCs efficiently, the affiliation of each BMC with multiple villages to expand the collection network, and the strategic quarterly profiling of BMCs to facilitate controlled expansion. This intricate network ensures the seamless flow of milk from farm to factory, maintaining quality standards at every step of the journey. 

 

Dairy Master 

 

The creation of a Dairy Master with TraceX solutions involves several key steps to ensure comprehensive management of dairy operations: 

 

1. BMC Profiler: TraceX enables the profiling of Bulk Milk Chillers (BMCs), capturing essential details such as location, capacity, and operational status. This information forms the foundation of the Dairy Master, providing insights into the infrastructure available for milk collection and processing. 

2. Daily Pouring Data: The system collects and records daily pouring data from BMCs, capturing metrics such as milk quantity, quality parameters, and source farms. This data is crucial for monitoring daily operations and assessing overall performance. 

3. Route Testing: TraceX facilitates daily route testing to ensure the quality and safety of milk during transportation. This involves conducting tests along collection routes to verify compliance with quality standards and identify any potential issues or deviations. 

4. Lab Report: The system generates daily lab reports based on testing conducted at BMCs and along collection routes. These reports provide detailed insights into milk quality, allowing for prompt action in case of any abnormalities or discrepancies. 

5. Input Distribution: TraceX facilitates monthly input distribution, ensuring that essential resources such as feed, supplements, and veterinary services are allocated efficiently to support dairy farming operations. This helps optimize productivity and ensure the well-being of dairy animals. 

 

Seamless Data Integration 

To ensure a smooth data flow, the platform integrates seamlessly with the Dairy Partner systems via robust APIs. This integration enables the real-time transfer of critical data points, including daily pouring and lab testing reports, from the source system to the platform.

 

Explore our Traceability Platform

Key Takeaways

  1. Empowerment of Women: By enabling 100% farmer traceability, TraceX empowers women dairy farmers by providing them with greater visibility and control over their milk production and supply chain involvement.
  2. Improved Animal Care: With TraceX, dairy farmers can monitor the well-being of their animals more effectively, ensuring compliance with animal welfare standards and improving overall animal care practices.
  3. Enhanced Milk Traceability: TraceX enables the tracking of milk from individual farmers, ensuring the procurement of quality milk and enhancing traceability throughout the supply chain.
  4. Capacity Building: Through its user-friendly interface and training programs, TraceX facilitates capacity building among farmers and entrepreneurs, equipping them with the knowledge and tools needed for dairy development.

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